Designing the digital experience that tied together the week long experiential launch of the new ACE & X boots in London's Pop Brixton.

A Dentsu collaboration between sister agencies Isobar, Carat, McGarry Bowen & PSLive. 

Credits:
Design Direction: Dilesh Lalloo
Art Directon: James Garside
Design : Tom Haswell

Developing the new visual identity for Google Play Music's emerging artist programme.

Launching Q3 2016

Credits:
Creative & Design Direction: Dilesh Lalloo
Art Directon: Ben Richardson
Design: Becci Salmon

Unboxing isn't just about taking the technology out of the packaging.

We had the right opinion leader, we had an amazing product to launch, but we needed a 'box' to deliver it in.

So we hand crafted a unique case. Inspired by the textures, materials and craftsmanship of Leica cameras - the German brand that co-engineered the Huawei P9.

We then delivered it to Lewis at Unbox Therapy. His review got over 3.5 million views and over 80,000 likes on YouTube.

Our target was 1 million views.

For the 2015 Copa America tournament we created GOL CAM. A way for fans to automatically capture their passion when a goal is scored, and share it with the nation.

Once started GOL CAM auto-records and saves a video of the build up, the goal and your celebration. 

Credits
Creative & Design Direction : Dilesh Lalloo
Design : Tom Haswell

I was creative lead for Footlocker Europe's social channels. Our objective was to grow following and engagement over a 12 month period before handing over to Isobar Netherlands in Q3 2015.

A mix of 'always-on', reactive, competitions and seasonal promotions to encourage engagement.

Hundreds of sneakers. Lots of early morning shoots in warehouses. Lots of fun.

Credits:
Creative Direction : Dilesh Lalloo
Director : Zade Al-Salim
DoP : Daniel Morgan
Design : Tom Haswell

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*Other agencies and production companies were involved with shooting content that has been used in this portfolio page.

Any omission in the credits is purely to do with my poor memory.

Shot in six hours with no studio lighting, two DSLRs and some software magic.

Site visitors could move their device to navigate around a virtual AYGO showroom. 

We got users to users to look up, down and around when sat in the driver's seat.

Check it out here (on your phone of course)
http://toyota-360aygo.isobartest.com/

Credits
Creative & Design Direction : Dilesh Lalloo
Design : Steve Jude
Panoramic Photography : Yellowbird

MyToyota is a platform that doesn't just allow owners to book services and MOTs.

MyToyota is a platform that helps owners drive safer, smarter and effieciently.

Better driving from Toyota. Always A Better Way.

Credits:
Design Direction: Dilesh Lalloo
Design: Steve Jude
Motion Graphics: Ben Wilde

iPad sales tool app for global Sports Media Rights management company MP & Silva.

We managed to put them two steps ahead of their competition by being able to get the digital 'sales sheets' to their global sales force within 48 hours of signing the deal.

Promotional film for Sony's World Cup social sentiment platform.

Credits:
Design Direction : Dilesh Lalloo
Design : Tom Haswell
Motion Graphics: Charles Agnew

The objective was to get new and current customers to buy more than just the weekly box.

We created 'Appetite Appeal' by designing a site that could be tailored to the seasons - so we could push comforting soups on cold wet days, and refreshing lemons to make lemonade in summer.

The result was a 44% increase in new customers & a 26% increase in average basket value.

A site to support the campaign (shot by Nick Knight) representing the duality of the American Express [RED] card.

Webby nominee (Financial websites)

Young people had stopped listening to Radio 1 as they felt they just played pop music. For them Radio 1 wasn't relevant in a world where you could listen to lots of different music genres online.

We created the Radio 1 'spectrum of music' to showcase the 56 genres of music they played every week.

The Musicubes platform allowed users to create their own tower based on the music they liked - they could then post their unique cube stacks on blogs and social media platforms for their friends to see and listen to Radio 1 shows.

Winner of a D&AD Graphite pencil

Credits
Creative Direction : Gemma Butler, Gavin Gordon-Rogers
Art Direction: Dilesh Lalloo
Design : Oli Laruelle, Andy Horn 
Creative Dev: Robin Wong

In the run up to the 2004 Athens Olympics I worked as part of the Nike team to create a site that inspired everyday athletes to push themselves. We created challenges to make them quicker, better & more efficient.

Whatever your sport. You're faster than you think.

Credits
Art Direction : Ian Aldous, Andrew Tuffs
Design : Dilesh Lalloo

Launching Dockers in Europe needed a site with attitude. It's not what you wear, it's how you wear it.

Credits
Creative Direction : James Hilton
Designer : Dilesh Lalloo
Creative Dev : Marcus Van Malsen